Nir’s career began in the alternative Rock and Indie clubs in Tel Aviv in the 1990s. His indepth knowledge and taste helped build Nir’s reputation in the business.
Nir began DJing for Teta and gradually became very involved in the day-to-day operations in Teta to eventually becoming its General Manager. Nir became a partner in the business development side, helping to develop the digital music market in Israel.
Today, Nir is the CEO of the entire company’s departments.